About ACF

Monday, February 13, 2017

Farmers Prosper in Thach, Darlaghat


Farmers in Thach Village have seen an increase in annual income of between Rs. 20,000-50,000,  thanks to the construction of a 52500 litre capacity water storage tank for collection of natural water, along with irrigation channels - benefiting 12 households and 1.5 hac of land.
The tank is just one initiative implemented by communities in collaboration with Ambuja Cement Foundation under the NABARD funded watershed project in Daseran Panchayat through Jalagam Vikas Samiti Daseran. The total area of project is 925 ha. covering 18 villages and with a project outlay of Rs.1.41Cr.
With more ready access to irrigation water, farmers saw a 20-25% increase in production and were motivated to increase crop production and crop intensity - opting for more vegetable crops, cash crop cultivation and increasing crop rotation to 2-3 crops per year, as opposed to 1-2 crops earlier.
One progressive farmer Smt. Rita Devi, sold her potato crop worth Rs. 45,000/-. and some farmers have started cultivating fodder crops also, which has increased income via additional milk production. Presently, about 2800 litres of milk is supplied to Kam Dhenu Milk Society per month.


Water Forum - 22nd March, Ahmedabad


The availability and sustainable management of water and sanitation for all will be the key agenda for discussion at the upcoming WATER FORUM, facilitated by Ambuja Cement Foundation on 22nd March 2017 in Ahmedabad, Gujarat.
ACF’s water forum will see representatives and field experts from government, grass-root NGOs, civil society organizations, and corporates come together to share their experiences and best practices.
"The Water Forum will bring a larger perspective to the issues and challenges in providing access to safe and sufficient water and an outcome we are hoping to see, is enhanced collaboration and partnerships in tackling this pressing issue." Said Pearl Tiwari, CEO Ambuja Cement Foundation.


Pearl Tiwari on CNNs 'Jal Daan'


ACF's Director, Pearl Tiwari, featured on CNN in December 2016 as part of Aquaguard & Network 18's 'Jal Daan' program - a 6 month national awareness campaign to create cognizance and highlight the importance of water for both urban and rural India. 
Pearl was one of a panel of eminent personalities such as Mr AK Singh Gupta, Senior Advisor Sulabh International; Nusrat Pathan, CSR Head HDFC Bank; and Dr KK Upadhyay, former CSR Head FICCI, and advisor to the National Skills Foundation of India, who discussed the pressing challenges around access to safe drinking water in India.
In her interview, Pearl Tiwari highlighted the important role that water plays in rural prosperity.  "In our own experience we have seen that everything about rural prosperity circles around water."
She also stressed the need to greater collaboration between corporates to address the problem collectively.
CNN’s  ‘Jal Daan' campaign is envisioned to sensitize viewers towards the importance of clean drinking water and the challenges the nation is facing on account of its scarcity.


ACF Bags FICCI CSR Award 2015-16


ACF has won the FICCI CSR Award 2015-16 under ‘Category 5 – Any Other’ for its Water Resource Management Program.
The Award was presented to Mr. Chandrakant Kumbhani and Mr. Brajesh Singh Tomar by Ms. Rajashree Birla, Mr. Narendra Singh Tomar and Dr. H Chaturvedi in a special ceremony on December 21, 2016.
The application for the award followed a three-stage rigorous assessment process that included desktop verification, on-site visit and assessment by the Jury of experts. The assessment was based on the issue, target population, scale, location, replicability, sustainability, innovation, scalability, participation, finances and impact.
Water Resource Management is one of the biggest initiatives of Ambuja Cement Foundation, the CSR arm of Ambuja Cements Ltd. For over 23 years, ACF has been adopting traditional knowledge and latest technology to mitigate the problem of water scarcity in its locations.
The initiative has yielded very encouraging impact such as pushing back the salinity in Kodinar (Gujarat), reviving old water harvesting structures in Rajasthan, and watershed development in Darlaghat (Himachal Pradesh).
Due to these efforts, Ambuja Cement has also been certified as a ‘4 times water positive’ company.  In fact, the recent external study conducted for calculating social returns on investment showed positive returns as high as 13 times in Kodinar and 5 times in Rabriyawas (Rajasthan). 



New Identity & Vision for 25th Year!


Ambuja Cement Foundation enters its 25th year in 2017, and to kick off the celebrations, we are thrilled to launch our new identity for the Foundation, which aims to better showcase all the hard work and stories of 'prosperity' through our presence on the ground.  This Newsletter, 'Thrive' is just one element in that new identity change, so keep your eye out for more in the coming months!

We have also unveiled a new, focused vision for Ambuja Cement Foundation: "A Sustainable Prosperous society, build on long term partnerships."  The two key words here are 'Prosperity' and 'Partnerships.'  First and foremost, our aim is to help our communities, and the people who live in them, prosper - in health, wealth and happiness.  And we know we cannot achieve this alone - thus, partnerships are integral to our approach. 

It is incredible to look back at the journey over 25 years – from humble beginnings we have built a pan-India presence with an outreach of over 1.8 million population.  All this started with small investments, and today we annually invest approximately Rs 100 crores in helping people prosper and 'thrive.'  We've been able to achieve this by working in partnership with a variety of key stakeholders - the community, government, other corporates and NGOs. 
"ACF has proven itself as an impactful implementing agency and we have seen that by joining hands with others, we can significantly increase our reach and impact on the ground." Said Pearl Tiwari, ACF CEO.
ACF looks forward to expanding its partnership base in the coming years.